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Itasca, IL: Online Content Manager, Publications Department (July 2006 - present); Ecommerce Developer, Marketing Department (April 2001 - July 2006)
Vendor selection and relationship management: Managed RFP, build, migration and relaunch processes for a new magazine site. Testimonial: "Without Amy, I simply don’t know how this site would have been possible."
Plan strategy and produce HTML email, sometimes integrated with the content management system, for outreach to council publications constituencies: readers, advertisers and textbook purchase influencers.
Experiment with Kindle book authoring, publishing one so far. Learned the ePub format and handled the Amazon conversion and upload. Produced book supplements on CD featuring menu-driven access to supplemental documents.
The elearning vendor selected by a team I served on chose Intralearn as its LMS platform. I coordinated with the creative vendor and with the council's IT department to serve the SCORM-compliant Flash course and enable ecommerce transactions for an insurance company-sponsored driving course.
Managed custom Cold Fusion shopping cart.
To help solve an epidemic of falls on the stairwells, I proposed and arranged for the painting of some big reminders to use the handrails.
Chicago: Senior Account Manager and Business Operations Director (November 1999 - December 2000)
Managed three account teams for an online community consulting firm during the dotcom boom. Supervised staff chat room and forum moderators, staged live celebrity chat events, and planned community strategy for AT&T Worldnet, Columbia Tristar Interactive, an ecommerce partner of Ace Hardware, and a language learning site.
Bloomington, IN: Wed Editor (March 1998 - November 1999)
As webmaster for a public university alumni site serving 400,000+ living alumni, I served as CGI/Perl programmer, writer, designer and idea person. Credited with making the site more interactive, more homey and revisitable. Managed community tools including message boards and listservs.
Olympia Fields, IL: Director of Public Relations, April 1989 - January 1990; Assistant Director of Public Relations, April 1988 - April 1989; Senior Copywriter, February 1988 - April 1988
Served as group manager for client public relations function of a national franchise consulting firm, and handled publicity for the consulting firm itself. Clients included PIP Printing, 1100-unit printing chain, and Truckstops of America, a division of British Petroleum. Succeeded in positioning Francorp as the nation's leading expert on franchising through regular mentions in The Wall Street Journal and all of the major business publications.
Los Angeles CA: September 1985 - January 1987, Senior Account Executive; January 1987 - January 1988, Account Supervisor
Worked on national accounts includingthe 100-city promotion of the Kodak Liberty Ride Festival and the Waterbed Manufacturers Association, handling crisis media relations and successful positioning of the waterbed as health aid
Much earlier freelance work for Ketchum (1978) is now a claim to infamy -- arranged a press conference for O.J. Simpson at the start of his spokemanship for TreeSweet orange juice!
Bloomington, IN: Account Executive, January 1983 - August 1985
Advertising sales position for a promotion-oriented radio station in a college market. Handled both agency and local accounts. It's not easy to work on straight commission -- tends to bring out the tiger in you. This turned out to be excellent grounding in understanding online banner advertising much later on. Web ads, with the possibility of dayparting and regional targeting, is so much more like broadcast than it is like print.
Franklin, IN: Director of Publications and Media Relations, December 1980 - January 1983
Reported to the college president and served as ex-officio member of the institution's executive committee. Media relations responsibility, including TV and feature placement, preparation of 200 news releases each year, supervision of the sports information and photo lab functions. Publications writing, design and production. Advertising strategy, concept, copy production and placement. Supervised staff, administered department budget and purchased printing for the entire organization.
St. Louis, MO: Communications Specialist, February 1979 - October 1980; Assistant Community Involvement Coordinator, October 1977 - February 1979
Crisis media relations during court-ordered desegregation and an 8-week teachers strike. Production of a local Emmy Award-winning series of public service announcements. Brochure writing and production. Art direction for a 100,000 circulation monthly tabloid.
Detroit, MI: Assistant Special Events Coordinator, August 1974 - March 1977
Worked on Silver Anvil award-winning crime prevention program. Supervised tour guides and school tour program. Arranged branch bank openings. Prepared lobby exhibits.