I wonder about PR in some organizations


You have to think that AOL, Audible and Google either don't have heavy hitters in PR -- or their bosses don't listen or don't know how listen to counsel.

Anybody know where PR is plopped down on the organization charts at these places? Sometimes if the function doesn't report directly to the CEO you get companies taking blunt-hammer old-school disrespectful stands like we've seen from AOL and Audible very recently. And from Google not too long ago when CNET was blacklisted in a fit of pique.

I worked in PR for a long time. In organizations when I could go rap on the president's door without an appointment, things always went better than they did at places where PR was too lowly, considered a bit of fluff, or tucked away under marketing.

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Submitted by amyloo on Sun, 11/27/2005 - 22:48.