Need for a language shift?

The language on the live.com team blog annoys me. I won't be caught up in the enthusiasm just because of some exclamation points.

More important, I notice the live.com folks speak of "shipping" which I understand is a term used in tech circles even if the product is not tangible. It's a point of pride to ship and the word is kind of cool in a hip capitalist Jobsian sort of way. Still, I think I'd feel better about Microsoft if the live.com people seemed to embrace the live nature of the project and didn't cling to terms better applied to disks and cardboard.