Please. Media decision makers, don't fall for it.

Newspapers, magazines, politics blogs, network news and cable news: please don't be seduced by the controversy the McCain campaign is introducing into the race.

You know they're angling for wall-to-wall coverage on a Rev. Wright level in an effort to distract us from news about the economy. It can't work this year unless you enable it. Do you imagine we care about what some old hippie did 40 years ago when our personal economies are crumbling around us this morning?

If you must, give the latest smear four inches or two minutes -- the way you might treat whatever happened in Iraq or Afghanistan today.

Same goes for liberal bloggers and Olbermann and Maddow. Sure, you want to lead the outrage, but doesn't that only feed the beast? People are interested this cycle. They're going to watch and read anyway. You don't need to stoop to this.

Do the right thing. Don't buy into the contrived drama. You're better than that if you want to be. Thanks.